Airtel Metaverse: Bharti Airtel has launched the country's first multiplex in Metaverse. Airtel's Xstream is a platform with multiplex 20 screens.
Airtel Metaverse: Bharti Airtel has announced its Xstream multiplex on Tuesday. Telecom said that this is India's first multiplex in the metaverse. The company said that Xstream Multiplex is an extension of Airtel's Xstream Premium service. It has recently garnered over 2 million customers within just 100 days of its launch.
Country's first Metaverse multiplex
Airtel's Xstream multiplex will be a 20-screen platform with access to content from the main OTT partners on the application. Airtel said that this will be India's first multiplex in the metaverse.
Teleport yourself to a metaverse of entertainment with Airtel Xstream Premium. Get access to multiple OTTs & stream your favorite content to enjoy an immersive viewing experience like never before. Click the link https://t.co/Fn2gDEWZOJ to begin streaming!#AirtelXstreamMetaverse pic.twitter.com/SHyqm14E63
— airtel India (@airtelindia) June 14, 2022
how will work
The multiplex will be available in regional languages other than English and Hindi as well. It will show in an OTT or fragment sample of the first few minutes of the film or the first episode. If customers want to see the full content, then for this they have to take a subscription.
The company said that Xstream Multiplex provides an immersive content experience with multiple layers of engagement. It allows users to interact on the Partynite Metaverse. It was conceived by Essence, the integrated media agency of Airtel and developed by Gamitronics.
Shashwat Sharma, Marketing Director, Airtel said that Xstream Multiplex offers a larger than life experience.
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